Royal Enfield Bullet
This post is dedicated to our Brand Management Prof S.Ram Kumar, who I.M.H.O qualifies to be the most brilliant person i have ever come across.
It had to be the last case study which had to evoke my interest in that genre of pedagogic learning. It's about the Royal Enfield Bullet written by Prof. Ram Kumar. Heres an excerpt in which he has described this admirable machine. Enjoy Maddi :-)
"Duck you terrible 100cc toddlers, the granddaddy of all them Indian motorcycles is here. In terms of figures – those numbers the techies love, the Bullet is a part of history – somewhere between the golden age of the Guptas and the time, I forget when someone the terrible son of what’s his name the invicible else ransacked “Cawnpore” and stole the Royal cushion of the pasha, Emir of all he surveyed, leaving him with a terrible ache in the bottom which persisted until his kingdom was declared non-polluting and was given great subsidies in fertilizers
And the Bullet is a marvel of engineering design. Engineering colleges which change capitation fees could do away with the idea of building a mechanical engineering laboratory – and buy a single Bullet 350 cc instead. Every mechanical device/linkage known to man since Hannibal crossed the Alps is represented. A bewildering array of gears, cams, shafts, rockers, swing arms, chains, pads, bolts/nuts, washers, spindles, bearings, drives, springs, tensioners, seals and rings assails the senses. The frame and its supports are veritably an Eiffel Tower. And every material except carbon-graphite and buffalo horn is used somewhere or the other. The electricals resemble the sadhu with the matted eight feet locks from Jaipur in the Guiness Book.
As you pick it up from the showroom the 350 is a pathetic sight with a sheet of metal to which is attached a micron or so of metal – this is called the seat. The handlebar grips are spiked rubber. The battery’s white gleams like the sore produced by the mysterious disease that has struck fish in the 24 Paraganas district in West Bengal leading to immediate pouring in of assistance from International aid agencies. As an element of sexuality, a black G-string like contraption holds the battery in place. Enfield logos in the side of the gas tank are of tin and look like they are made from discarded Ponds dreamflower talc containers. On a vehicle built like a Vijayanta tank, the plastic fuel cock is the Enfield equivalent of Readers Digest’s ‘Lighter side of life’. Pulling it off its centre stand is a perplexing experience with one hand on the handlebars and the other wondering what to hold. There is no battery cutout, dangerous – remember it wont start without a battery assist and more than two kicks ensures a type of hernia that’s almost hereditary”
Ok that was a case study !!
It had to be the last case study which had to evoke my interest in that genre of pedagogic learning. It's about the Royal Enfield Bullet written by Prof. Ram Kumar. Heres an excerpt in which he has described this admirable machine. Enjoy Maddi :-)
"Duck you terrible 100cc toddlers, the granddaddy of all them Indian motorcycles is here. In terms of figures – those numbers the techies love, the Bullet is a part of history – somewhere between the golden age of the Guptas and the time, I forget when someone the terrible son of what’s his name the invicible else ransacked “Cawnpore” and stole the Royal cushion of the pasha, Emir of all he surveyed, leaving him with a terrible ache in the bottom which persisted until his kingdom was declared non-polluting and was given great subsidies in fertilizers
And the Bullet is a marvel of engineering design. Engineering colleges which change capitation fees could do away with the idea of building a mechanical engineering laboratory – and buy a single Bullet 350 cc instead. Every mechanical device/linkage known to man since Hannibal crossed the Alps is represented. A bewildering array of gears, cams, shafts, rockers, swing arms, chains, pads, bolts/nuts, washers, spindles, bearings, drives, springs, tensioners, seals and rings assails the senses. The frame and its supports are veritably an Eiffel Tower. And every material except carbon-graphite and buffalo horn is used somewhere or the other. The electricals resemble the sadhu with the matted eight feet locks from Jaipur in the Guiness Book.
As you pick it up from the showroom the 350 is a pathetic sight with a sheet of metal to which is attached a micron or so of metal – this is called the seat. The handlebar grips are spiked rubber. The battery’s white gleams like the sore produced by the mysterious disease that has struck fish in the 24 Paraganas district in West Bengal leading to immediate pouring in of assistance from International aid agencies. As an element of sexuality, a black G-string like contraption holds the battery in place. Enfield logos in the side of the gas tank are of tin and look like they are made from discarded Ponds dreamflower talc containers. On a vehicle built like a Vijayanta tank, the plastic fuel cock is the Enfield equivalent of Readers Digest’s ‘Lighter side of life’. Pulling it off its centre stand is a perplexing experience with one hand on the handlebars and the other wondering what to hold. There is no battery cutout, dangerous – remember it wont start without a battery assist and more than two kicks ensures a type of hernia that’s almost hereditary”
Ok that was a case study !!
7 comments
If u add a 'u' aftr Ram,
and rechristen him to Ramu
Ramu Kumar becomes a palindrome :D
Wah wah kya baat kahi hai. Thats what i call between method and madness.
Are you wrong or are you right Nah Yeah Other Wall? :-)
I think whoever has written this case study is c*** of the first order.
The machine he speaks about is built to last and offers really great rides. You can be feminine and shy away from it.
A bike that lasts you a lifetime and an engineering which is older than the c*** who wrote the case study.
Ask the writer to buy a tricycle.
Hush hush seanicle .. thou art true to thy name !
The writer of this case study is the most ardent fan of the machine in question. I ll explain his escapades offline.
My point was to illustrate the novelty of writing case studies in a humorous wodehousian style with outrageous metaphors.
Probably one of the most radical professors I've come across. His passion and interest in life just amazes me! The only professor who managed to keep us awake in class! AMEN!
who the fuck is this silly ramu?The bullet is not just a piece of machinery,its a classic,its a legend.its older than the one who created u ,,ur father...if u have one.respect it.hey professor,do u know that the royal enfield bullet is the oldest and the longest production motorcycle in the whole world.there is a charm and an aura surrounding it and tell me which other machine has got the character that the mighty bull has.??all those silly plastic clad monkers??u talk bullshit and call urself a professor?assole fuck off from here.
I must admit, rather embarrassedly, that i was just outrageous.I’ve been riding the bullet from the past 23 years.Ever since the first Indian Bullet hit the road 50 years ago, Enfield has had a rich heritage in India,.It is as much at home being the utilitarian steed of a milk farmer in rural U.P. as the collector's pride and glory in urban Bangalore.
The real pleasure of owning an Enfield is a deeper, intangible feeling. "It's a feeling you can't really describe. When you're on the road on an Enfield, you feel truly free." The ride isn't just about freedom, however. It's also about connecting with your bike. On an Enfield ,every minute is uncharacteristic as the next. "On an Enfield, you're listening to the bike, feeling it every minute. It's like having a woman in your arms."
"The design is from World War II and is outdated, it needs a lot of maintenance and so on. But most people love being clued into those quirks, and that's the charm of an Enfield," The charm can even swallow the rest of your life. Like it happened to Nandan, who gave up successful careers in a dozen different industries to follow his passion of Enfields with his own garage, regular classes in Enfield maintenance and repair and a website called www.bulletech.com.Then there's the sound of an Enfield, music to most riders' ears. The Harley Davidson may have its thump patented, but closer home, the Enfield thump needs no such protection. Nothing on the Indian roads has managed to capture that unmistakeable beat that can really get your heart going. Mechanics and ergonomics come later. The first thing that every boy and girl falls in love with is the strong, bass thump that announces every Enfield's arrival .A thing of beauty is a joy forever…and so is the royal enfield .Mind it!!!
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